Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

See Larger Photo	Category :	Business

	Publisher :	Brilliance Audio Inc
	Author :	David Kord Murray
	Narrator :	Patrick Lawlor

	Length :	10 hours (Unabridged)

Download Price :		$24.99

Format :		Encoded Windows Media

Only Available in the US, Canada and the Philippines (CUSA)

© 2010 Brilliance Audio Inc

ADD TO BASKET

HEAR SAMPLE

There is no such thing as a truly original idea. Admit it, you’ve borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, “big think” audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea.

Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emerging—“innovation” is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching “creativity” to the members of the company. And that’s where his “borrowing brilliance” program originated.

Most people believe creativity is a gift; that it can’t be taught; that it’s innate in your thinking process, and either you have it or you don’t. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.

Business categories

All Biography Economics Finance & Investment Foreign Language Content Internet Leadership Management Marketing Real Estate Sales Starting a Business Strategy & Business Development Training and Development Miscellaneous

New Releases

What Southern Women Know (That Every Woman Should)

Ronda Rich
What Southern Women Know is the business book for women who want to be successful without sacrificing their femininity, good manners, and family-centered traditions and life-style.$24.99

» More Info

No Asshole Rule

Robert Sutton
The No Asshole Rule is a compelling inquiry into the difficult challange of having to work with other human beings... and what you can do about it.$14.99

» More Info

Three Feet From Gold: Turn Your Obstacles Into Opportunities

Sharon L. Lechter and Greg S. Reid
This remarkable business allegory tells a fascinating story in presenting the key principles of Napoleon Hill’s revolutionary bestseller Think and Grow Rich.$24.99

» More Info

Ultimate Time Management System!

Made for Success
Gain scores of new ideas from Laura Stack, aka The Productivity Pro®, on increasing output without increasing effort and performing at your matchless best!$19.99

» More Info

Next Evolution of Marketing, The: Connect with Your Customers by Marketing with Meaning

Bob Gilbreath
In The Next Evolution of Marketing, Gilbreath describes the marketing revolution now underway and the powerful forces driving it.$24.99

» More Info

How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times

Jeffrey J. Fox
How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it.$19.99

» More Info